Update BuddyPress Plugin Description

[netweb]

BuddyPress' description should be consistent throughout the project, related r8465

Previous:

"Social networking in a box. Build a social network for your company, school, sports team or niche community all based on the power and flexibility of WordPress."

Current via r8465 based on latest on buddypress.org homepage.

"BuddyPress is a powerful (yet elegant) suite of social networking components, made the WordPress way, to help you build a flexible & robust community."

[netweb]

Verbiage in 5677.patch for src/bp-themes/bp-default/readme.txt may need some tweaks ;)

[DJPaul]

Yes I think we all agree text like this should be consistent throughout the project. As it shows up pretty prominently in plugin search results on WordPress.org and Google, I'd personally like to spend a bit more time iterating on John's recent improvement before we call this done for 2.1. I'll give it some thought and post a suggestion or two here, hopefully next week.

[netweb]

Here's another place that same description exists, not sure if it is automatically generated or pulled from the .pot file plugin description.

​http://translate.wordpress.org/projects/buddypress

[DJPaul]

We have not had the chance to discuss this for 2.1, so I am going to move this to 2.2 so we can bring things in sync, one way or another. I personally don't want the description changed to what it says now on the website because I think it's worse than what we already had.

[DJPaul]

We're thinking of using "BuddyPress is a set of social networking tools that help you build a flexible and robust community website".

[DJPaul]

I have been thinking about this. I came up with most of the last phrase in a Skype chat, so I'm mostly arguing with myself:

• We switched the word "components" to "tools".
  • We suggested changing it because some of us thought "components" sounded too jargony.
  • I can find few other plugins that have similar on/off control for their functionality. Popular e-commerce plugins use "extensions" or "plugins". Jetpack uses "features" and "modules". None of these are great.
  • "Tools" doesn't feel right for me because I think it refers to something generally smaller and more self-contained. e.g. I use a tool to solve a particular problem, and then put it away; but once our components are turned on, that component is in constant use. Plus, there's also potential for confusion with WordPress' dashboard's "Tools" menu in our documentation for new WP/BP users.
  • I suggest we keep "components", or switch to "modules". I don't mind terribly.
• "Social networking" is a tricky phrase to use because in my experience, and based on some searches on .org/plugins, a lot of other plugins use it to mean things like share buttons/widgets/re-posting to Facebook/Twitter, etc.
• It doesn't actually tell people what's in BuddyPress, but assumes they already have an understanding of the different types of feature that make up a social network. Given our audience, that's probably a fair assumption, but to attract new users, I think we can be clearer. Obviously, that's very hard to do in such a short piece of text.
• "build a flexible and robust community website" is alright, but not very enthusiastic. e.g. "build an awesome community website" would be more exciting!

So, I'd like to suggest the following:

"BuddyPress helps you run any kind of social network on your WordPress, with member profiles, activity streams, user groups, messaging, and more."

Yes, I think we should ​use WordPress as a noun.

[djpaul]

In 9181:

Make BuddyPress' short description consistent throughout the project.

Fixes #5677