diff --git a/src/bp-messages/bp-messages-functions.php b/src/bp-messages/bp-messages-functions.php
index 6699597b4..494cddf3c 100644
--- a/src/bp-messages/bp-messages-functions.php
+++ b/src/bp-messages/bp-messages-functions.php
@@ -581,6 +581,8 @@ function messages_notification_new_message( $raw_args = array() ) {
 
 	$sender_name = bp_core_get_user_displayname( $sender_id );
 
+	$message = apply_filters( 'bp_get_the_thread_message_content', $message );
+
 	// Send an email to each recipient.
 	foreach ( $recipients as $recipient ) {
 		if ( $sender_id == $recipient->user_id || 'no' == bp_get_user_meta( $recipient->user_id, 'notification_messages_new_message', true ) ) {