diff --git src/bp-core/bp-core-template.php src/bp-core/bp-core-template.php
index c413a68..1f2c5e9 100644
--- src/bp-core/bp-core-template.php
+++ src/bp-core/bp-core-template.php
@@ -3682,3 +3682,37 @@ function bp_nav_menu( $args = array() ) {
 		return $nav_menu;
 	}
 }
+
+/**
+ * Prints the Recipient Salutation.
+ *
+ * @since  2.5.0
+ *
+ * @param  array $settings Email Settings.
+ */
+function bp_email_the_salutation( $settings = array() ) {
+	echo bp_email_get_salutation( $settings );
+}
+
+	/**
+	 * Gets the Recipient Salutation.
+	 *
+	 * @since  2.5.0
+	 *
+	 * @param  array  $settings Email Settings.
+	 * @return string The Recipient Salutation.
+	 */
+	function bp_email_get_salutation( $settings = array() ) {
+		$token = '{{recipient.name}}';
+
+		/**
+		 * Filters The Recipient Salutation inside the Email Template.
+		 *
+		 * @since  2.5.0
+		 *
+		 * @param string $value    The Recipient Salutation.
+		 * @param array  $settings Email Settings.
+		 * @param string $token    The Recipient token.
+		 */
+		return apply_filters( 'bp_email_get_salutation', sprintf( _x( 'Hi %s,', 'recipient salutation', 'buddypress' ), $token ), $settings, $token );
+	}
diff --git src/bp-templates/bp-legacy/buddypress/assets/emails/single-bp-email.php src/bp-templates/bp-legacy/buddypress/assets/emails/single-bp-email.php
index 41986da..36c3c85 100644
--- src/bp-templates/bp-legacy/buddypress/assets/emails/single-bp-email.php
+++ src/bp-templates/bp-legacy/buddypress/assets/emails/single-bp-email.php
@@ -170,7 +170,7 @@ $settings = bp_email_get_appearance_settings();
 						<table cellspacing="0" cellpadding="0" border="0" width="100%">
 						  <tr>
 								<td style="padding: 20px; font-family: sans-serif; mso-height-rule: exactly; line-height: <?php echo esc_attr( floor( $settings['body_text_size'] * 1.618 ) . 'px' ) ?>; color: <?php echo esc_attr( $settings['body_text_color'] ); ?>; font-size: <?php echo esc_attr( $settings['body_text_size'] . 'px' ); ?>" class="body_text_color body_text_size">
-									<span style="font-weight: bold; font-size: <?php echo esc_attr( floor( $settings['body_text_size'] * 1.35 ) . 'px' ); ?>" class="welcome">Hi {{recipient.name}},</span>
+									<span style="font-weight: bold; font-size: <?php echo esc_attr( floor( $settings['body_text_size'] * 1.35 ) . 'px' ); ?>" class="welcome"><?php bp_email_the_salutation( $settings ); ?></span>
 									<hr color="<?php echo esc_attr( $settings['email_bg'] ); ?>"><br>
 									{{{content}}}
 								</td>